Tag Archives: beauty tips

longtime fan, first time brow arch…

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You always remember your first…brow arch, that is. One of my nearest and dearest friends Maggie told me recently that she’s NEVER had a brow arch. Like any good friend I quickly rushed her to the Fillmore Street Benefit Boutique here in San Francisco. Under the careful & highly trained wax pot of Athena (who has been waxing wonders at Benefit for over 20 years), Maggie sat down for her first-ever brow arch.

I took my camera along for the day to show what a brow arch actually entails for any other newbies out there! On our walk there, Maggie told me she’s never gone to get her brows done because she never thought anyone noticed her brows. Gasp! They really are one of the first things that people notice about you & they frame your face. After her speedy & rather painless brow arch, Maggie was a true believer of the power of brows! As she said, “If a pay a professional to cut and style my hair, so I should definitely leave my brows to the experts, too! Such an easy thing to do!”

Take a look at a first-time brow arch…

mags before.

athina consults on her ideal brow shape

time to trim.

wax on

get all that wax

off it goes!

tweezing the pesky hairs

top tip: Use a damp cotton pad on the skin to soften the hair follicle, which makes it easier to tweeze! We all know how pesky those stubborn little hairs can be! This totally works!

tweeze

voila!

After Athina finished up with Maggie, the fabulous Joseph gave her a quick makeup touchup using some of the best brow tools of the trade: high brow & brow zings!

joseph for a makeup touchup

high brow to give lift

top tip: brow zings defines and sets the brows. Using a hard angle brush, start applying brow zings powder about a half-inch from the inside corner of your brow. This gives you a softer line to start with. Then blend out along the bottom of the brow.

brow zings

one size has been zinged

finished results

look at those fine brows

Yes, she has a really great natural shape, but it’s easy to see how cleaning up brows can brighten up an entire face! Maggie is now a convert to the powers of brows that WOW!  Any other first time brow archers out there?

behind-the-scenes: PTTD

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Living the life of a Professional Brow Raiser is a bit more fun then I can handle sometimes. I give myself a daily pinch just to make sure I’m not dreaming.

 

Day 1…5am Union Square Macy's Brow Bar

A few weeks ago we were onset filming a video that took a peak into the lives of some seriously crazed brow fanatics. You may have heard about it, a little bug by the name of PTTD…Post-Traumatic Tweezing Disorder. It’s what happens when you go cray-cray on your brows…and you’re totally plucked.

 

Lights, Camera, Brow Magic

 

 

Alex LaMarsh making sure everyone looks prefect even if they are a bit crazy

In true Benefit form this video is filled is filled with more LOL moments that anyone else could ever squeezed into one flick. The filming was pretty much the same.   One of my favorite parts is the bathroom scene where the helpless father and son are seeking refuge from Mommy who has one serious over-tweezing problem.

 

This Mommy isn’t so scary in real life…but look at those brows

 

 

Scared son getting prepped for his camera time

 

That’s two directors and a sound guy getting cozy in the shower.

She actually punched her fist through a door!

We can’t forget the ever-famous baby scene. This little wonder kept a smile on her face through 12 takes.

Don’t worry not a hair on this beautiful babies face was harmed in the making of this film.

All laughs aside the film team from The Popular Workshop in SF made this shoot a huge success and so much fun to work on! From the minute they walked into our office it was nothing but creative genius with a side of some serious laughter. Just our style…

 

Drew, Malcolm, and Brent checking out a shot

Such a fun group to work with! Ladies and gents, our final warning to make sure PTTD doesn’t happen to you visit your nearest Benefit Brow Bar or Boutique! Watch the video below!

love it!