give us some lip!

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Seeking simple ways to sweeten your Valentine’s Day look?  Pucker up and paint your pout with Benefit’s full-finish lipstick!

I caught up with Monica, one of Benefit’s top-notch and super-styley EAs, and asked her to rock a few lipstick shades.  Monica has been with LVMH for more than three years and is a member of the SF Junior League.  She just returned from NYFW where she checked out the Peter Som and Tadashi Shoji shows and shopped for her Valentine’s Day outfit (at Topshop of course).  Her Valentine’s Day plans?  Dinner at Spruce in SF – on February 12.  She and her man like to celebrate a few days early to avoid the lovers’ crush that the day often brings.

Monica loves Benefit because our products make her smile.  Her daily fix-its are the porefessional and brow zings and her current cheeky crush is hervana (she’s wearing all three in these photos).  She’s a fan of Benefit lipstick because of its instant look-transforming power.

small talk (shade: mod squad)

pillow talk (this is actually the name of this shade!)

sweet talk (shade: flirt alert)

back talk (shade: espionage)

mod squad, pillow talk, flirt alert, and espionage

Isn’t she impossibly adorbs?  The only thing that changes in each look is her lips!  Incredible, right?

Happy Kissing this Valentine’s Day!

behind the scenes w/ Benefit

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Ever want to know what it’s like to work at Benefit?

Two weeks ago we had our bi-annual National Sales Meeting.  This is when we unveil our new upcoming products to the entire US sales team and the corporate office!  At any normal company this would include going to a hotel, sitting in a conference room and waiting for lunch…not at Benefit! Here’s a quick play-by-play.

We started off our meeting with a video of a rocket ship blasting off into outer space, and then my sister Maggie and I walked into the conference as Astronauts to get the party started!

3-2-1 liftoff!

…and this was how we literally blasted off our meeting with hello flawless oxygen wow. We then deep-dove into the science behind our foundation by dressing up as Benefit rocket scientists to show that understanding the formula behind our foundation doesn’t take rocket science! It’s easy.

she blinded me w/ science!

Naturally after your dress up as a scientist it is time for a boxing match.  Maggie and I decided to duke it out as our two best selling products they’re real mascara (FACT: it’s currently the #1 mascara in the US) and the POREfessional…. I won’t tell you who won. ;)

And they are both the winners!!

 

Finally once the meeting was over it was time to PARTAYYY.  I must say that Benefit throws a great party, but this year the theme was BEYOND BELIEF!  It was 80′s night so Maggie and I ended the meeting with an 80′s bang.

if you are wondering..yes my shades say BENEFIT

Just another day at the office… as you can see it is never a dull moment at the Benefit home base!