hello flawless oxygen wow launch party

Hey Bene-babes! It’s your trusted party source (who’s feeling oh-so-flawless) reporting once again from the “pink-carpet” at the Benefit Boutique SoHo!

 

Benefit and over 30 top beauty bloggers and online writers celebrated the launch of the NEW! Benefit hello flawless oxygen wow liquid foundation. It was Boogie Nights all over again with an out-of-this world performance from the Benefit Soul-ar sisters singing disco hits while waving goodbye to imperfections! Bloggers were dancing the night away with their perfect match of Hello Flawless Oxygen Wow in one hand and pink champers in the other!

 

The Benefit Boutique SoHo had a full house of flawless faces! Beauty bloggers & online writers could not wait to get color-matched and once they did… they were over the moon with the results! Last night Benefit took one small step for complexion, one giant leap for perfection!

SHHHH! Be the first to get your hands on this baby with a sneek preview February 2nd on HSN or online February 15th!

xo
Media Darling

The Benefit Boutique SoHo Gang!

tweet. tweet. tweet.

Flawless in a Flash!

Sing it girl!

"I love the nightlife, I got to boogie"

Shade Matching!

The Hostess with the Mostess, Maggie Ford Danielson

PARTY-Time!

Hello Flawless!

Playing at the Benefit Boutique SoHo!

The Benefit SOUL-ar Sisters

Welcome to the Party girls!

live from the pink carpet

Hi friends! It’s you’re trusted party source writing to you once again from the pink-carpet at the Benefit Boutique Soho. Last night was a-buzz with NYC’s bright-eyed and makeup lovin’ publicists from leading fashion houses to NYC’s top PR agencies. It was a full house (and I ain’t reffering to Uncle Jessie) of 42 gals gushing over Benefit’s makeup heaven. Our guests all went home with more than a just sweet tooth after an evening in this “candy shop” for makeup. Tinting and shaping brows was all the rage and you better believe these publicists “whistled while they worked it” out the door to hit the town and talk about their new favorite one-stop shop for makeup & brows!

Ladies… remember to keep in your purse some ooh la lift. You’ll need it after last night’s party!

xo Media Darling

BFF's at the Benefit Boutique SoHo!

I feel pretty...oh so pretty!

I heart my Benefit Brows!

fierce brows!

Publicist pals!

say benetint!

The gang's all here!

the gang's all here!